B2B Sales & Business Development Masterclass

Sales training for teams selling to corporates and institutions. Three pillars, run in-house on your live deals.

  1. 01Sales Excellence
  2. 02The Outreach Engine
  3. 03Business Development
Empathy. Discipline. Resilience.
Full day: in person3 masterclasses: in person or ZoomUAE | India | Singapore

Why This Masterclass

Large B2B deals are decided by a committee, over a long cycle, and often before the formal process opens.

The decision sits with a committee

Several functions, each with a different concern, and a champion who has to make your case when you are not there.

Deals stall on process

Legal, security, compliance and price get treated as formalities. They are where deals are lost.

The approach changes by market

One method across the GCC, Africa and Asia, with the pace, the seniority and the way in adjusted for each.

How It Is Delivered

The content is the same in both.

In person only · All three pillars

The full day

All three pillars in one day, with the working sessions run live in the room. The team works in small groups on their own accounts.

Suited to a team that shares a market.
In person or on Zoom · One per pillar

Three individual masterclasses

Sales Excellence, The Outreach Engine and Business Development, each with its working sessions built in. Take one on its own or run all three as a series.

Suited to teams across several locations.
Room sizeBuilt for eight to twenty-five
MaterialYour own live deals
TailoringScoped with you before delivery
Follow-upSelf-scoring repeated at thirty days

The Three Pillars

The working sessions run on accounts the team is trying to win.

Pillar 01

Sales Excellence

Empathy in practice

Selling the way corporates and institutions buy, from the first conversation to the signature.

Also runs on its own, in person or on Zoom

What it covers
  • The buying committee
  • Discovery and the value case
  • Bids, RFPs and proof
  • Objections and pricing
Working sessions
  • The persona pitch 30 min
  • Price it and defend it 30 min
Your team leaves withA repeatable, coachable sales motion.
Pillar 02

The Outreach Engine

Discipline in practice

Outreach run as a system the team works every week.

Also runs on its own, in person or on Zoom

What it covers
  • Target client profile
  • Account planning
  • Message and channels
  • Follow-up and pipeline rhythm
Working session
  • Build an account plan 25 min
Your team leaves withAn account plan and a way to run outreach every week.
Pillar 03

Business Development

Resilience in practice

The longer horizon: relationships, partnerships and reputation.

Also runs on its own, in person or on Zoom

What it covers
  • Networks and referrals
  • Partnerships and alliances
  • Point of view and value proposition
  • Retention and expansion
Working sessions
  • Your value proposition 25 min
  • Your 90-day BD plan 10 min
Your team leaves withA sharper value proposition and a 90-day BD plan.

What Your Team Takes Away

Every working session ends with something on paper.

A persona your team can reuse

Built for a real buyer, with their pressures and the questions they will ask.

A price they can explain

A commercial position for a live deal that holds up when the discount is asked for.

A one-page account plan

Their people, your people and the ways in, with owners and dates against each.

A value proposition per account

Short enough to say in one breath, and tested against what a competitor could claim too.

A 90-day plan with owners

Named measures across new growth, partnerships and the base you already hold.

A scorecard to revisit

Each person rates themselves at the end and again a month later, against the same lines.

Who Leads It

Malika Beri

Malika Beri

Co-Founder & Principal Advisor

Twenty-five years leading enterprise sales at four global banks. Based in Dubai.

J.P. MorganCitibankDeutsche BankStandard Chartered
Asia | Europe | Middle East

The frameworks here come from live mandates.

Twenty-five years leading enterprise sales across Asia, Europe, the Middle East and Africa. The frameworks were built at four tier-one global banks and in enterprise sales outside banking, in telecom and infrastructure.

The sessions use real examples, including deals that were lost and what the debrief found.

25+Years leading enterprise sales across four global banks
120+Mandates and RFPs run, across sixteen markets
1,600Client transaction banking portfolio led in India
40Sales executives led in India, as player-coach

Who It Is For

Teams selling to corporate and institutional buyers.

Roles in the room

  • Enterprise and key account sales
  • Relationship and coverage managers
  • Product and solution sales
  • Business development leads
  • Country and regional heads

Sectors

  • Enterprise technology and software
  • Banking, payments and fintech
  • Telecom and infrastructure
  • Professional and advisory services
  • Logistics, industrials and manufacturing

Where it helps most

  • Long cycles with a formal buying committee
  • Deals that go through procurement or an RFP
  • Regulated, state-owned or sovereign buyers
  • Teams entering a new market
  • New hires who need one shared method

Frequently Asked

Can we take one pillar rather than all three?

Yes. There are three individual masterclasses, one per pillar. Many teams start with the pillar closest to their current problem and add the others later.

Does it work over Zoom?

All three individual masterclasses run in person or on Zoom, with the working sessions in breakouts. The full day is in person only, because the group work runs continuously through it. In person across the GCC, Africa and Asia; on Zoom anywhere.

How is it tailored to us?

A scoping call beforehand covers your market, your buyers and where deals are stalling. The working sessions then run on your own accounts.

Do you run it for individuals?

It is built for a team working on shared accounts. If you want to send one or two people, get in touch about the next open session.

What happens afterwards?

Each person keeps a scorecard they rate at the end and again after thirty days. Coaching and pipeline review can be arranged separately.

Bring the Masterclass to Your Team

Tell us your market and where deals are stalling. We will come back with a proposal.

Our Profile

Blaze Meridian supports financial institutions and enterprise technology firms with integrated Sales, Finance and Compliance execution.

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