Sales training for teams selling to corporates and institutions. Three pillars, run in-house on your live deals.
Large B2B deals are decided by a committee, over a long cycle, and often before the formal process opens.
Several functions, each with a different concern, and a champion who has to make your case when you are not there.
Legal, security, compliance and price get treated as formalities. They are where deals are lost.
One method across the GCC, Africa and Asia, with the pace, the seniority and the way in adjusted for each.
The content is the same in both.
All three pillars in one day, with the working sessions run live in the room. The team works in small groups on their own accounts.
Sales Excellence, The Outreach Engine and Business Development, each with its working sessions built in. Take one on its own or run all three as a series.
The working sessions run on accounts the team is trying to win.
Selling the way corporates and institutions buy, from the first conversation to the signature.
Also runs on its own, in person or on Zoom
Outreach run as a system the team works every week.
Also runs on its own, in person or on Zoom
The longer horizon: relationships, partnerships and reputation.
Also runs on its own, in person or on Zoom
Every working session ends with something on paper.
Built for a real buyer, with their pressures and the questions they will ask.
A commercial position for a live deal that holds up when the discount is asked for.
Their people, your people and the ways in, with owners and dates against each.
Short enough to say in one breath, and tested against what a competitor could claim too.
Named measures across new growth, partnerships and the base you already hold.
Each person rates themselves at the end and again a month later, against the same lines.

Twenty-five years leading enterprise sales at four global banks. Based in Dubai.
Twenty-five years leading enterprise sales across Asia, Europe, the Middle East and Africa. The frameworks were built at four tier-one global banks and in enterprise sales outside banking, in telecom and infrastructure.
The sessions use real examples, including deals that were lost and what the debrief found.
Teams selling to corporate and institutional buyers.
Yes. There are three individual masterclasses, one per pillar. Many teams start with the pillar closest to their current problem and add the others later.
All three individual masterclasses run in person or on Zoom, with the working sessions in breakouts. The full day is in person only, because the group work runs continuously through it. In person across the GCC, Africa and Asia; on Zoom anywhere.
A scoping call beforehand covers your market, your buyers and where deals are stalling. The working sessions then run on your own accounts.
It is built for a team working on shared accounts. If you want to send one or two people, get in touch about the next open session.
Each person keeps a scorecard they rate at the end and again after thirty days. Coaching and pipeline review can be arranged separately.
Tell us your market and where deals are stalling. We will come back with a proposal.