Case Studies

Revenue Acceleration for a Series-A Fintech (UAE)

Service: Revenue Acceleration & Sales Operations

Client Profile

  • UAE-based fintech platform
  • Revenue: USD 5–8M
  • Team size: ~40
  • Challenge: Weak outbound pipeline post-Series A

Challenge

The client had a strong product but inconsistent lead quality, poor CRM discipline, and an overstretched founder-led sales function. Hiring a full sales team in the UAE was slow and expensive.

Blaze Meridian Solution

  • Deployed a dedicated outbound sales pod in 14 days
  • Built HubSpot CRM architecture from scratch
  • Designed sales scripts, ICP definitions, and demo workflows
  • Handled cold outreach, qualification, and meeting setup
  • Weekly performance dashboards for leadership

Results

  • 2x increase in qualified sales pipeline in 90 days
  • 45+ CXO-level meetings booked per quarter
  • Sales cycle reduced by 22%
  • Cost of sales reduced by ~48% vs in-house hiring

Virtual CFO for a High-Growth E-commerce Brand

Service: Virtual Finance Office (VFO)

Client Profile

  • GCC-focused D2C e-commerce company
  • Revenue: USD 12M
  • Rapid growth across UAE & KSA

Challenge
The founders lacked real-time visibility into cash flows, margins, and working capital. Forecasting was manual, delayed, and reactive.

Blaze Meridian Solution

  • Implemented end-to-end Virtual Finance Office
  • Monthly management reporting & board-ready dashboards
  • AI-driven forecasting for demand & inventory planning
  • CFO advisory support for pricing & capital planning
  • Payroll and finance ops bundled under one umbrella

Results

  • Monthly close reduced from 15 days to 5 days
  • Identified 15% cost savings across logistics & procurement
  • Real-time margin visibility across SKUs
  • Delivered CFO-grade finance support at ~70% lower cost

RFP & Sales Advisory for an Infrastructure Player

Service: Revenue Acceleration (Strategic Sales Advisory)

Client Profile

  • Mid-sized infrastructure & construction firm
  • Revenue: USD 60M+
  • Bidding for large public-sector contracts

Challenge
Despite strong execution capabilities, the client struggled with low RFP win rates due to weak proposal structuring and positioning.

Blaze Meridian Solution

  • Deep dive into past RFP losses
  • Redesigned bid strategy, pricing logic & narratives
  • Created standardized RFP playbooks and templates
  • Provided proposal management and financial modelling support

Results

  • RFP win rate improved by 20% within 2 bid cycles
  • Proposal turnaround time reduced by 30%
  • Created a reusable RFP engine for future bids

Compliance & Risk Framework for a Cross-Border SaaS Firm

Service: Governance, Risk & Compliance Assurance

Client Profile

  • SaaS company operating across UAE, EU & India
  • Handling sensitive customer data

Challenge            
Growing regulatory exposure across VAT, AML, and GDPR, with no central compliance visibility or alerts.

Blaze Meridian Solution

  • Set up AI-powered compliance dashboards
  • Ongoing VAT & AML monitoring
  • GDPR readiness assessment & remediation roadmap
  • Internal controls & documentation framework
  • ESG reporting readiness for investor diligence

Results

  • Zero regulatory penalties or notices
  • Reduced compliance risk exposure by ~60%
  • Improved investor confidence during fundraise
  • Audit-ready compliance documentation at all times